This month, on the occasion of World Breast Cancer Day, Dexeus Mujer and Women’secret have launched the “Become an explorer” campaign, aimed at encouraging women to be more proactive in the early detection of breast cancer. Indeed, when this disease is detected at an early stage, the chances of recovery are higher. This is why the campaign recommends breast self-examination, in addition to regular check-ups. If you don’t know how to do a self-exam, watch this video to find out.

The campaign is part of a wider collaboration project between Dexeus Mujer and Women’secret, which also promotes the charity movement #SÍMEIMPORTA (#IDOCARE in English). The aim of the movement is to raise funds to improve the quality of life of women with cancer. The funds raised this year will go to the “Psychological care program for patients diagnosed with cancer” offered by the Dexeus Mujer Foundation to patients diagnosed with breast or gynaecological cancer, so that more women and their families can benefit from this support.

If you want, you can also do your bit by buying charity panties in different shades of pink that w’s has especially designed to support this cause. Oh, and don’t forget:

Share this initiative on your social networks with the hashtag #Idocare.

Because cancer is an issue that concerns us all, and because we do care about helping other women

Join the #Idocare movement!

I do care